fitness-industry

Cracking The 220 Fitness Concepts Secret

 |  Brett Labistour

220 Fitness Concepts: New Premier Club in Santa Monica

Global Fitness is proud to be the reputable fitness equipment supplier for 220 Fitness Concepts, the most progressive and evolving health club in Santa Monica. This new, exclusive club is offering much more than the normal fitness gym. This “Second To None” workout facility is scheduled to open early next week with an official "Grand Opening" by the end of this year. 220 Fitness Building View of 220 Fitness Concepts from Main Street in Santa Monica 220 Fitness Concepts is located in downtown Santa Monica, only one block away from the world famous Gold’s Gym in Venice Beach. This new facility was designed in a 2-story floor to ceiling glass building with full street exposure overlooking the prime retail streets of Santa Monica. This prime location offers an indoor/outdoor workout facility, retail shopping, 5-star restaurants, and California people watching all within a few short blocks. Environmentally savvy, this health club even offers a discount to those who walk or ride their bike to work daily.

So what makes 220 Fitness Concepts stand out from other gyms?

LEADING BRAND EQUIPMENT: 220 Fitness Concepts offers all the top performing cardio and strength equipment provided by Global Fitness including Star Trac, Life Fitness, FreeMotion, Precor, Nautilus and other leading brands. TECHNOGYM KINESIS CIRCUIT TRAINING: Another stand out piece at 220 is the Technogym Kinesis Circuit which is ideal for circuit training and will improve balance, flexibility, and strength. Kinesis Circuit training combines four Kinesis modules – Alpha, Beta, Gamma and Delta. During the circuit, participants move from one module to the next creating a unique flow of energy. This piece is appealing to all ages and levels of physical ability. CUSTOM MATCHING COLORS: Global Fitness provided a custom 6 color paint process on all the strength equipment and spinning bikes at 220 for a pleasing, aesthetic feel. These machines have been painted a deep red color with a gold metallic sparkle, finished with a clear coat. This matching, unique paint process had never been offered in the fitness industry. Boxing at 220 Fitness 220 Fitness SweatBox Shred   UNIQUE GROUP EXERCISE CLASSES: 220 Fitness Concepts focuses on a variety of creative and well-rounded group classes. Classes include Kangaroo Jumps Boot Camp, Dance Party!, All-Terrain Conditioning, Candle Light Yoga, Hip Hop Yoga, Rock N’ Roll Spin, Bollywood, Boxervate and Gravity Pilates, just to name a few. Johnny G Spinning Founder OUTDOOR FACILITY: This health club was developed with the concept to exceed the expectations of the traditional fitness gym. Why limit your workout to indoors? 220 has created a revolutionary outdoor all-terrain workout facility with climbing walls, heavy ropes, sandbags and tires. And with the beach right next door, enjoy a quick run as a warm up to your workout!   Johnny G made a special celebrity appearance at 220 Fitness Concepts in support of the new gym. This ultra-marathon cyclist invented, built and patented the Johnny G Spinner® bicycle, Kranking®, Krank Cycle and is also known as a fierce competitor in the brutal 3,100-mile “Race Across America”. Matteo Baker Matteo Baker
CEO/Founder of 220 Fitness Concepts   Founder/CEO of 220 fitness has over 16 years in the Gym Industry working Nationally on both coasts to holding such positions as Vice President of Gold’s Gym Indonesia. Baker’s experience is vast and ranges from corporate branding, training development in many positions, implementation of company systems, sales, marketing and production to consistently meet financial goals in the fitness industry. For over a decade, Baker has held management and executive positions (VP of an International Master Franchise to running the most successful fitness facility – Gold’s Gym at Venice Beach – an international Fortune 100 corporation with 600 locations around the world). Other management level positions include gym brand companies such as Equinox, Golds and Powerhouse Gyms.

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